Hi, I'm Rubén

I am a product developer and content creator

Who is stealing the buttons from our gadgets?

02 November 2025

In the car industry, there’s a well-known trend of replacing physical buttons with touchscreens and touch surfaces. The idea behind this is that the same space can be used to control different settings in the car. This approach reduces manufacturing costs and gives the interior a cleaner, more minimalistic look.

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Who is ruining the cars?

11 October 2025

How is it possible that, despite living in an era where humanity has reached peak brilliance in manufacturing, cars seem to get worse with every new generation?

The short answer: they aren’t really worse.

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Product management is the art of being constantly rejected and still trying

16 September 2025

I’ve loved product design for as long as I can remember. When I finished high school, I seriously considered becoming an industrial designer. However, the only university I could afford at the time was not exactly appealing, to put it politely. On the other hand, I also liked technology and happened to be a really good coder. So I ended up studying software engineering and eventually landed in Barcelona as an iOS developer (a good one, I must say).

But, as they say, a leopard can’t change its spots.

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Unlicensed Carplays Are Disrupting the Motorcycle Infotainment Market

30 March 2024

Unlicensed Chinese Carplays have been disrupting the market of motorcycle GPS navigators for the past two years. A quick search on Aliexpress easily reveals motorcycle Carplays available for as low as 60€.

The surprisingly low price tag is clear proof that these devices are unlicensed, yet they seem to work pretty well.

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One month working remotely from Thailand

08 December 2018

Two years ago I was able to break the chains with the office. I became a fully remote worker and, instead of becoming a trendy digital nomad, I used my brand new flexibility to work from home. For almost two years I had been wondering if it really made sense to travel while doing a good engineering job.
This is the story of my first experience working remotely from Thailand. Why and how I planned my trip and some learnings for the next time.

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